The Truth of E-mail Marketing
As the Internet has grown tremendously over a period of 10 years, the businesses find it ideal for advertisement of the products and services. The advertisements posted on the internet reach millions of people and thus affects the business a lot. A right online marketing may lead to higher ROI by lead generation and converting prospects to consumers. E-mail marketing is a type of online marketing in which ads are sent on the e-mails of the prospects with description of the services and the products and a link to either connect to the dealer or the service provider or online store in case of an e-commerce portal. Spamming is closely associated with e-mail marketing and many believe that it is a part of phishing attack/spamming. Any unsolicited e-mail that advertises about any service and product line qualifies as spam. If the user did not sign up to receive such e-mails, they will be categorised as spam. Spam are usually bulk e-mail sent to users who did not request such e-mails.
- E-mail marketing, contrary to popular opinion, is not only about spamming.
- If the user has opted for receiving e-mails, it is not categorised under spamming.
Benefits of Opt-in E-mails
The e-mails that are sent when the user has opted for it by signing in and furnishing his e-mail details and also accepting that he wishes to receive the e-mail are legitimate and also upholds the reputation of the company. Opt-in e-mail marketing not only lets you build good reputation among the prospects but also helps you in targeting only those consumers that are genuinely interested. This leads to better conversion rates and thus benefits the business in the long run. Opt-in email marketing is always better that spamming on various fronts.
Advantages of opt-in e-mail marketing over spamming:
- Safeguards the reputation of the e-mail marketing of the company
- Helps connect to people who have shown interest
- The customers understand that the company values their privacy which is not in the case of spamming.
- More targeted campaigns.
- A long term and healthy relation with the customers.
How many of you find Email irritating and treat them as a Junk or spamming? I hope most of you get annoyed with this technique but sometimes its better to have it but only when you have agreed to receive frequent E-mails. What your opinion about it ? Share your views.