Month: August 2014

Rich Content and Attractive Images – Help a Website Grow Visitors

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Quality Content

The essence of a successful website is the content and of course the images and the colors that you use to attract visitors and users. It is important to know that visitors are on the lookout for good information and latest news and that increases the demand for fresh content and images.

Creating Rich Content and Images

A website should be informative and engaging and should be prepared with extensive research. Visitors always appreciate fresh content and return to your website more often if there is a high quality in your content and new information. The images that you display should be a complete description of the website and also inputs of the information that will attract the visitors and get curious to find more information too. Just add images that suit your type of website and not something that does not relate to the subject, product or information as it drives away visitors even though the content may be strong. Images with colors that are bold and attractive with balancing hues will definitely create an interest among the visitors to stay helping it to move further in the search engine rankings.

SEO and its Relation with Content & Images

What website owners are looking for is the best place in the page rankings and the more higher the better. So what makes one website reach the higher places is the relevance of the content to the keywords and the phrases. The ones who are the most benefited are the website owners as they are searched by people and then talked about too. It depends on how unique and genuine the content is. Besides, the image has to be something that helps to explain the website and not just a flowery addition. Make intelligent use of the images that adds to the style of the website. You can use paid or Google images or even free images to add just a little spice to the website. Remember a picture is worth a thousand words. And the way it is portrayed plays an important role in the success of your website.


Are you taking Press Release Seriously as a Public Relationship Thing?

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Why Press Release is important promotional tool for any kind of Business

Online business owners know the significance of advertisements and how to attract customers to the business and helps grows it. It lets you to use media and draw attention to the business and make it credible in the public eyes. Press release is a great way of informing people the details of the business.

Press Release – As a Public Relationship Bulding Tool

The press release is a great tool for increasing public relation and is particularly beneficial for the small business who wants to expand. Every press release provides new information that notifies about upcoming events or about the past events. Post releases occur when there is a new product launch and if there has been any grand event that helps customers know about it and how beneficial it is. We also see alerts from the brand itself that tells us about something new that is going on along with the information. Many press releases help people to know about a security breach and provide details about the occurrence and the provisions taken to protect it.

Press release submssion

Affordable and Noticeable

Did you know that almost anyone can write a press release and even submit it to multiple media? It helps to reach to to a large audience and provide information and generate leads. It is most affordable as compared to the traditional means of bill boards, TV commercials, Newspapers or even magazines. Besides, it covers a large group of people all over the world, which was not possible with the traditional method.

There are plenty of ways to get press releases published on the internet. People are all the time searching for information and news and that is why more avenues are created every day. Some publish it on their sites, other in press release directories, via feeds online, reporters, bloggers, editors in the particular niche and of course there is the social media where lots of things are happening.

What GOOGLE is Saying?

Google is more concerned about the type of press release you have. You are needed to publish information in the press release and not beg people to buy products, because customers do not like to be told to buy. The best way is the sell product or service by creating different ways without directly selling the product or service.

Content Marketing – Why a Business Need it Badly?

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Content Is King

Content is Still and Will Always be “The King”

Content marketing and SEO go hand in hand. Content gives meaning to the website, it is the reason why visitors stay glued to the website and often come back. Better content means better marketing and more visitors. SEO is always on the lookout for the best content that will visitors get the correct information for what they are looking for.

Why you need Content for SEO?

If you want to know the key to SEO, then it is quality content. You must remember the all the SEO rankings that take place revolve around content that is search friendly and high quality so that the businesses flourish and expand. Search engine visibility runs of the right content only and always prefers content that is right for the keyword. The valuable content is most important for SEOs and that is why they update the rankings all the time. Rankings are provided based on the information provided in the content and if you want prominent rankings on the first page itself, then get ready to provide high quality content in your websites. Only the original stuff stands to gain visibility here. The benefits of creating visitor-friendly high quality content go far beyond the rankings.

Impact the Decisions

Most of the visitors to your websites are looking out for products or information and if you want to have success, then create blogs and articles that influence the visitor. More visitors’ means, your website is popular and that means more lead generations. The content that you produce should be relevant to the specific keyword, which is what matters in the end. Search engine optimizations want to provide users content that has the phrases they are searching for, which means the blog or the article you are creating should include common keywords and phrases.

Quality of Content for SEO

There are some tips on how the content should be: should engage the reader, helpful keywords, new information, friendly content, etc. All these are reasons enough to earn some inbound links. Content should be fresh to optimize your site. This helps exposure of your business and ultimately more profits.

A Brief on Organic and Paid SEO and How they Influence the Growth of a Business

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Organic SEO and PPC

Search engine optimization is the technique through which a webpage is made to rank higher in the search engine result page or simply SERPs. There are various ways in which SEO can be carried out but it has been briefly categorized into two methods- Organic and PPC (Pay Per Click). Optimization which naturally places a webpage on the search result pages is called Organic SEO. Generally, this type of SEO includes analysis and use of keywords in the URL and Meta tags in the HTML code, back linking and building of link which promotes the link popularity submission of contents for the internet readers. Organic SEO is also called natural link building strategy as it does not require any amount to be paid as long as you are doing it on your own. Search Engine Optimization can be viewed as an internet marketing strategy as it studies how the search engines work and plans the methods accordingly.

 Importance of Organic Search Engine Optimization:

  • Improved search result ranking is achieved without investing anything on SEO.
  • The webmaster does not have to resort to any spamming and unethical practices but still gets good results.
  • As the search ranking of the website increases, the popularity of the website and so the business also gets enhanced

The Paid SEO – PPC and How it works?

 PPC stands for pay per click. It is an internet marketing technique where the links are posted on various websites and the owner of the website is paid every time the user clicks the advertisement link. PPC can be understood as the money spent on diverting the traffic through advertisement. You must have seen ads of e-commerce websites on the websites. These ads when clicked by a user redirect the user to the website. These PPC advertisements are also called banner ads.

 Benefits reaped by PPC model of SEO:

 The ad publisher has to pay only if the ad is clicked.

  • Sponsored ad, another form of PPC appears on the search result page above the organic results.
  • E-commerce companies have gained a lot through PPC as the users are directly taken to the shopping sites.

Hope with this brief information about SEO and PPC you will atleast get an exposure of what exactly both terms mean. Share your thoughts about website optimization and paid links/PPC here in comments.

You can get an overview of PPC from Wordstream PPC a quick guide or know about SEO more from Moz.