Month: December 2014

Why Does Ecommerce Website Design Matter?

Posted on Updated on

An ecommerce web design is based on making the checkout journey quick and easy.

But here is a little story. Your potential customer may be looking to buy something on the internet and he finds a nice product offered by your website. The product pops up and your customer clicks through and lands on your website. Everything is pleasing, the art and the design but when it is time to check out, the process forces your customer to leave. That is one way through which many e-commerce website owners are losing their customers and they don’t even know about it.

Superior IT services has come up with an ecommerce software called Ezeebiz to solve this problem. Lately Magento was the free software many ecommerce website owners had been using but if you are working on a competitive strategy to make your website different, Magento is not a nice solution for you. All your competitors would be aware of the technology and marketing ins and outs of Magento, so what difference would you possibly create? Ezeebiz is a bespoke ecommerce platform that is based on the business specifications and that’s exactly what you need to make your website stand out from your competitors.

An ecommerce website design needs to be more than just aesthetically pleasing. It should be effective enough to make your customer quickly get from the landing page to the checkout. A quality ecommerce website design has what it takes to get a potential customer through the checkout process safely and successfully.

Ecommerce is all about buying with your eyes. If what the visitors want to see is not clearly visible, consider them gone. Everything that facilitates the process of checkout needs to be clearly visible at the website. That’s what the real beauty of an e-commerce website is and that’s exactly what you need.

Why there is a Need For Improving Web Design?

Posted on

The way your website is laid, the added colors, fonts and images, all can make a huge difference in its success and failure. It can get you low bounce and exit rates or a higher conversion or it can get low sales and high abandonment.

Like every website owner, you would never want visitors to exit your website as soon as they land there right? The web design is responsible for making this happen. If it is good, you can even convert your visitor into a customer but if it is bad then the visitor will just leave without performing any activity.

There are some things that a website designing company would work on to let you enjoy the benefits of having a great website design.

A Polished and Linked Logo

Logo is important for any brand and so it needs to be prominently placed on your site. Also, it needs to be linked to the homepage so that visitors can easily go back to the home.

Intuitive Navigation

The primary navigation options should be placed on the horizontal menu bar whereas the secondary navigation options should be placed under the primary navigation bar.

No Clutter

Your website should never be loaded with images; otherwise it will stop the brain of the readers from processing information. The webpages should not have any clutter or competing call to actions that could draw the attention of the visitors.

Give a Little Breather to the Visitors

There must be enough space in between the paragraphs of the content and images for the readers to take a breather. That can ensure the reader or user has his focus on the content maintained.

The design decision for every website plays a major role in the success. There are many other important things to take care about when it comes to design which a professional web designing & development company might know.