The way your website is laid, the added colors, fonts and images, all can make a huge difference in its success and failure. It can get you low bounce and exit rates or a higher conversion or it can get low sales and high abandonment.
Like every website owner, you would never want visitors to exit your website as soon as they land there right? The web design is responsible for making this happen. If it is good, you can even convert your visitor into a customer but if it is bad then the visitor will just leave without performing any activity.
There are some things that a website designing company would work on to let you enjoy the benefits of having a great website design.
A Polished and Linked Logo
Logo is important for any brand and so it needs to be prominently placed on your site. Also, it needs to be linked to the homepage so that visitors can easily go back to the home.
The primary navigation options should be placed on the horizontal menu bar whereas the secondary navigation options should be placed under the primary navigation bar.
Your website should never be loaded with images; otherwise it will stop the brain of the readers from processing information. The webpages should not have any clutter or competing call to actions that could draw the attention of the visitors.
Give a Little Breather to the Visitors
There must be enough space in between the paragraphs of the content and images for the readers to take a breather. That can ensure the reader or user has his focus on the content maintained.
The design decision for every website plays a major role in the success. There are many other important things to take care about when it comes to design which a professional web designing & development company might know.